Elements Online Coaching ("Elements", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the rights you have under the UK GDPR and the Data Protection Act 2018.
1. Who we are
Elements Online Coaching is the data controller responsible for your personal data. If you have any questions about this policy or wish to exercise your rights, please contact us at lisa@elementsonlinecoaching.com.
2. Information we collect
- Application information you submit through our consultation form, including your name, email address, phone number, goals, training history and any additional context you provide.
- Communication data such as messages you send us by email, WhatsApp or social media.
- Technical data including IP address, browser type, device information, referring URLs and pages viewed, collected automatically via cookies and similar technologies.
- Marketing data such as your preferences for receiving updates from us.
3. How we use your information
We process your personal data for the following purposes:
- To review your application and book your free consultation.
- To provide our coaching services and personalised programming.
- To respond to your enquiries and provide customer support.
- To send you service-related communications and, where you have opted in, marketing updates.
- To measure and improve our website, marketing and services.
- To comply with legal, regulatory and tax obligations.
4. Legal bases for processing
We rely on the following legal bases: performance of a contract (delivering our coaching services); your consent (for marketing communications and non-essential cookies); our legitimate interests (to run and improve our business); and compliance with a legal obligation.
5. Cookies and tracking
We use cookies and similar technologies including Google Tag Manager, Google Analytics and the Meta (Facebook) Pixel to understand how visitors use our site and to measure the performance of our advertising. These tools may set cookies that collect information such as your IP address, device and pages visited. You can control cookies through your browser settings and opt out of personalised advertising via the tools provided by Google and Meta.
6. Sharing your information
We share personal data only with trusted providers who help us run our business, including:
- Our CRM and lead-management platform (GoHighLevel / LeadConnector) which receives your application submissions.
- Email and communication providers.
- Analytics and advertising platforms (Google, Meta).
- Website hosting and infrastructure providers.
- Professional advisors, regulators or law enforcement where required by law.
We never sell your personal data. Where data is transferred outside the UK or EEA, we rely on appropriate safeguards such as Standard Contractual Clauses.
7. Data retention
We keep your personal data only for as long as necessary for the purposes set out above, including to meet any legal, accounting or reporting requirements. Application data is typically retained for up to 24 months after our last interaction, unless you become a client, in which case we retain records for the duration of our relationship and for a reasonable period afterwards.
8. Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your personal data.
- Object to or restrict our processing of your data.
- Request data portability.
- Withdraw consent at any time where we rely on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please email lisa@elementsonlinecoaching.com.
9. Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. No online transmission is 100% secure, so please take care when sending information to us.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.
11. Contact
For any privacy-related questions or requests, contact us at lisa@elementsonlinecoaching.com.